- An independent social research organization created in 1937 in Britain, which collected data and published reports until 1949, when it became a conventional market-research company. It organized the world's largest participant observation study of a society by its members through a national panel of volunteers who kept diaries and recorded their social observations in response to regular directives (see, for example,, Speak for Yourself: A Mass-Observation Anthology, 1984).
Dictionary of sociology. 2013.
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Mass Observation — was a United Kingdom social research organisation founded in 1937. Their work ended in the mid 1960s but was revived in 1981. The Archive is housed at the University of Sussex. Mass Observation aimed to record everyday life in Britain through a… … Wikipedia
Mass-Observation — was a United Kingdom social research organisation founded in 1937. Their work ended in the mid 1960s but was revived in 1981. The Archive is housed at the University of Sussex.Mass Observation aimed to record everyday life in Britain through a… … Wikipedia
mass observation — /mæs ɒbzəˈveɪʃən/ (say mas obzuh vayshuhn) noun research or poll on public opinion and behaviour. Abbrev.: MO … Australian English dictionary
mass observation — noun Usage: usually capitalized M&O : an originally and chiefly British method of ascertaining public opinion and public sentiment by study of diaries and subjective writings, private comments, and interviews on general subjects, in combination… … Useful english dictionary
mass — 1. n., v., & adj. n. 1 a coherent body of matter of indefinite shape. 2 a dense aggregation of objects (a mass of fibres). 3 (in sing. or pl.; foll. by of) a large number or amount. 4 (usu. foll. by of) an unbroken expanse (of colour etc.). 5… … Useful english dictionary
Mass comparison — is a method developed by Joseph Greenberg to determine the level of genetic relatedness between languages. It is now usually called multilateral comparison. The method is generally rejected by linguists (Campbell 2001, p. 45), though it has… … Wikipedia
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mass spectrometry — or mass spectroscopy Analytic technique by which chemical substances are identified by sorting gaseous ions by mass using electric and magnetic fields. A mass spectrometer uses electrical means to detect the sorted ions, while a mass spectrograph … Universalium